Simplify Your Site Make it easy on shoppers by adding a search function.

Many successful Web stores include search functions that allowshoppers to search items throughout the site. Adding this featuremakes it easy for consumers to locate the products they want andneed, rather than going through endless links and indexes ofproducts. Search features can add much to a Web site by makingnavigation easy and allowing for click-through buying, but manysites fail to maximize the potential of this feature.

Excerpted from 101 Internet Marketing Tips For YourBusiness