Even though many baby boomers are now over 50, don't makethe mistake of marketing to them the same way you would to seniors.Boomers don't think of themselves as "old" or"seniors." The moral? The same marketing approaches thatappealed to boomers when they were 30 will appeal to them whenthey're 50, 60 and 70.
Excerpted from Start Your Own Business: The Only Start-Up GuideYou'll Ever Need
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