Ending Soon! Save 33% on All Access

Book Review: Measurement Madness By Dina Gray, Pietro Micheli And Andrey Pavlov A book review on measuring the performance of your team members and organization.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

If there is any one thing that can cause a collective eye roll or groan in a meeting, it's the concept of performance measurement. That is because it's possibly the most misused form of improvement tool that there is in business. It seems that companies everywhere are obsessed with measuring performance in a thousand different ways without realizing that a) measurements can be skewed and results played with and b) measurement for measurement's sake is counterproductive. This wonderful new book points out all of the pitfalls of over-utilizing performance measurement, and even better it provides a correct map on how to actually use tools to properly measure demonstrated successes and failures. The authors create a fictional situation right at the beginning of the book to illustrate pitfalls and then talk about how to fix them. There is a somewhat long explanation of what performance measurement is, but that is really the only flaw in Measurement Madness. Give this a read before you assess members of your organization.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Social Media

Seven Steps For Maximizing Your Personal Brand

While even the most committed owners may focus solely on their business profiles, do not be deceived: there is untapped gold in your personal brand.

Entrepreneurs

Get Set For The Third Edition Of Red Sea Foodtech Connect Taking Place In Riyadh On June 11, 2024, Under The Theme "Meet The Big"

Key stakeholders across Saudi Arabia's public and private foodtech sectors are expected to be brought together at Red Sea Foodtech Connect 2024.

Marketing

5 Types of Digital Content That Attract Warm, Ready-to-Buy Prospects (No Matter the Industry)

Learn about five types of content that will transform your warm audiences into customers!

News and Trends

UAE-Based Param Labs Secures US$7 Million In A Funding Round Led By Animoca Brands, With Support From Delphi Ventures, Mechanism Capital, And Others

Strategic investments were made by Animoca Brands co-founder Yat Siu and FaZe Clan co-founder Richard "FaZe Banks" Bengtson as well.

Entrepreneurs

Forty Years And Counting: Servcorp's Long-Serving CEO Alfred George Moufarrige

How Australia-born Lebanese Alfred George Moufarrige invented the concept of serviced offices.