Ending Soon! Save 33% on All Access

The Executive Selection: Rolex Perpetual 1908 This was one of the timepieces to be exhibited at the 2023 installment of Watches and Wonders in Geneva, Switzerland.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Rolex

Named in homage to the year when Hans Wilsdorf registered the Rolex brand in Switzerland, the Perpetual 1908 -the timepiece with which Rolex inaugurated its Perpetual collection- is a combination of tradition and modernity.

Perpetual 1908, 39mm, white gold. Image courtesy Rolex.

Elegant and understated, the 1908 features a slim case in 18-carat yellow or white gold, as well as a sleek dial in either intense white or intense black, and it is fitted on a brown or black alligator leather strap equipped with a double folding clasp.

The Perpetual 1908's double folding dualclasp. Image courtesy Rolex.

The 1908 is powered by calibre 7140, with the movement including the Chronergy escapement, the Syloxi hairspring, as well as Paraflex shock absorbers. Also, do check out this 1908's bridges, which have been finished with Rolex Côtes de Genève, the brand's careful reinterpretation of a well-known decoration in watchmaking.

Perpetual calibre 7140. Image courtesy Rolex.

Add to all of that the fact that the Perpetual 1908 has the Superlative Chronometer certification, which means that you are assured of its excellent performance while on your wrist.

Related: The Executive Selection: Chanel Monsieur Tourbillon Meteorite

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.

Women Entrepreneur®

The Power Of Pause: Youmna Khoury, Founder, Youmi Beauty

How a two-year-long hiatus allowed Youmna Khoury to reimagine her enterprise, Youmi Beauty- and make it a bigger success than it was before.

Making a Change

9 Ways to Master the Art of Intellectual Foreplay

You only get one shot at a first impression. Here are some ways to sell yourself.

Business Culture

How To Keep an Entrepreneurial Spirit Alive in Your Small Business

These three tips will help you keep the spark for entrepreneurship that leads to long-term business success

Technology

Hyperfusion, In Partnership With ASUS, Introduces Advanced GPU AI Servers To Drive Innovation In The UAE

With a focus on data sovereignty and security, Hyperfusion is committed to driving innovation and shaping the future of AI in the region.