Ending Soon! Save 33% on All Access

Have a Burning Business Question? Ask the Expert: Taryn Langer. For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.

By Andrea Huspeni

Opinions expressed by Entrepreneur contributors are their own.

The public's opinion can play a huge role in if a startup makes it or not: One wrong step can lead to disaster. If the messaging is confusing, consumers may not bite. If the communication strategy isn't targeted towards the right demographic, the company is wasting time (and money). And if the company's story gets a negative spin, people can retaliate through social media or discontinue any affiliation with the company. So to say having a positive public persona is imperative is an understatement: It is needed for survival.

Fortunately for those needing a little help in the world of PR, there is Taryn Langer, the co-founder of communications agency Moxie. As a media-relations professional with more than 15 years' experience, Langer's clients have covered the gamut. Everyone from mega-conference company TED to hot startup Dollar Shave Club and Twitter acquired MoPub have heeded her advice when implementing various communication strategies. And she is looking to help other new ventures, along with more established businesses put their best foot forward.

Related: Why TED Talks Are Impossible to Resist

Have a Burning Business Question? Ask the Expert: Taryn Langer.
Taryn Langer is the co-founder of communications agency Moxie.

"I have seen a lot of companies come and go, any bit of advice I can offer entrepreneurs to help better guide their business development gives me great satisfaction, even if it's simply what not to do," says Langer.

Before being an entrepreneur herself, Langer started her career at talent agency William Morris Endeavor. She later worked at internet company IAC, helping technology company operators before she jumped over to communication agencies and starting Moxie. At her company, Langer takes pride in assisting founders with their agenda and formulating the correct communication strategy for their company.

"The goals of PR are varied," she says. Whether it's joining in a newsworthy and public conversation, honing an entrepreneur's expert point of view, getting niche and trade blogs to write about your business to get the attention of partners or investors or going after national consumer press in the hopes that it drives customers, PR can do many things for many types of brands."

For the month of May, we are thrilled to have Langer as our expert. She is eager to tackle your burning questions each week. Feel free to ask questions relating to PR, social media, marketing and starting up. (She is an entrepreneur after all.)

Submit your questions in the comments section below or tweet us, using the hashtag #ENTexpert. One topic will be selected by the editors of Entrepreneur and addressed by Langer in a weekly write up here.

Related: How to Generate Publicity on a Shoe-String Budget

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Career

Is Consumer Services a Good Career Path for 2024? Here's the Verdict

Consumer services is a broad field with a variety of benefits and drawbacks. Here's what you should consider before choosing it as a career path.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.