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The Only Online Marketing Metric That Actually Matters Why likes, follows and shares simply aren't enough to drive sales.

By Greg Rollett

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Greg Rollett explains why Twitter followers and Facebook friends simply aren't as important to driving sales as your email list.

Rollett puts it simply: "The one metric that matters to grow your ambitious business is email subscribers. Cool, build up the vanity metrics, make your Facebook page have hundreds of thousands of followers, great. Siphon them off and convert them to your email list."

Watch the video to learn why email is the most powerful driver of sales and secrets on how to improve your own list.

Related: How to Quickly Create Expert Content for Your Online Business

Watch more videos from Ambitious Media on their YouTube channel.

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Greg Rollett

Founder of Ambitious.com

Greg Rollett is an Emmy Award-winning producer, bestselling author and media expert who works with experts, thought leaders and entrepreneurs all over the world. He utilizes the power of new media, direct response and personality-driven marketing to attract more clients and to create more freedom in the businesses and lives of his clients.

Rollett is the founder of Ambitious.com, a leading online education platform for entrepreneurs and is the host of the online TV show, The Ambitious Life. Rollett has also hosted numerous TV shows including the reality show Ambitious Adventures, where Rollett traveled the country in search of today's best young entrepreneurs making a significant impact in their community.

He has co-authored bestselling books with Jack Canfield, Dan Kennedy, Brian Tracy, Tom Hopkins, James Malinchak, Robert Allen, Ryan Lee and many other leading experts from around the world.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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