Ending Soon! Save 33% on All Access

Starbucks Is Reportedly Selling an Instagram-Worthy Millennial Pink Latte in Japan The on-trend drink is available through Valentine's Day.

By Lydia Belanger

Opinions expressed by Entrepreneur contributors are their own.

Starbucks Japan | Instagram

Starbucks has debuted a range of brightly colored beverages over the past year, from the Unicorn Frappuccino to the Zombie Frappucino to the Mermaid Frappuccino. Now, in Japan, the coffee chain is rolling out a drink with a more muted hue.

Through Valentine's Day, customers at Japanese Starbucks locations can try the new "Pink Medley Tea Latte," according to Metro UK. If the color of the pink medley looks familiar, it's because you've probably seen it everywhere over the past few years. "Millennial pink," as it's been dubbed, is a trendy, more subdued, salmon shade of the traditionally girly color.

"It's ironic pink, pink without the sugary prettiness," Véronique Hyland wrote for The Cut in August 2016.

The pastel drink contains steamed milk and a blend of Teavana jasmine tea called Joyful Medley, which is flavored with orange, peach, apple and strawberry.

Related: Check Out This Beautiful Starbucks in a Historical Japanese Building

Many of those who have already tried the Pink Medley Tea Latte have of course posted photos of it on Instagram. The social platform has nearly 31,000 posts tagged #millennialpink and 924 (as of Jan. 30) tagged #pinkmedleytealatte.

??? #starbucks #stb #pinkmedleytealatte #????????????

A post shared by oshizu (@cp_2413) on Jan 19, 2018 at 3:19am PST

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Real Estate

How to Identify Strong Real Estate Markets for Your Next Investment

Discover how to identify the best markets for your real estate investments. Learn the essentials of rental demand, economic stability and neighborhood development plans for maximum returns and growth.

Growing a Business

Don't Play Catch-up With Your Competition — Use These 3 Essential Technologies to Power Up Your Small Business

Here are three technologies for you to embrace in your business for faster growth and higher success.

Business Culture

How to Foster a Strong Culture With a Remote or International Workforce

A strong culture requires an intentional approach when teams aren't in the office.

Business News

There Are New Rules for 'Buy Now, Pay Later' Programs — Here's What to Know

Paypal, Affirm, and Klarna are just a few companies affected by the new protections.

Leadership

How to Break Free From the Cycle of Overthinking and Master Your Mind

Discover the true cost of negative thought loops — and practical strategies for nipping rumination in the bud.

Growing a Business

I Exited My Company in Just 7 Years — Here's 3 Things You Need to Do to Have a Successful Exit

Discover the 3 crucial factors you need to know to ensure a successful exit.