Ending Soon! Save 33% on All Access

How to Choose the Right Video Platform for Your Business (Infographic) Find out which video social platform is best for your business.

By Wendy Frink

Opinions expressed by Entrepreneur contributors are their own.

It's no secret that video has become a major component of many brands. From newspapers to startups to blogs, you can't load up a website without someone's latest video feature loading before your eyes.

With YouTube having some of the most engaged users, you'd be doing your business a major disservice by not having a 30-second video explaining your product or service. So get yourself a tripod and start filming.

Related: 8 Ways to Get the Most Out of Instagram

Creating a video is easier than you think. All you need is a smartphone and a video-editing app.

In case you need further convincing, check out these fun tidbits about five of the most popular platforms, according to data compiled in an infographic by online marketing firm Gryffin Media.

  • YouTube: The second most visited website in the world.

  • Vimeo: Known for high-quality videos. Filmmakers will post their movies here.

  • Google Hangouts: Record video chats and use them as part of your marketing strategy.

  • Instagram: 40 percent of the most-shared videos were created by brands.

  • Vine: Five vines are tweeted every second.

Check out the full infographic below.


Related: The Year Ahead: 5 Social Media Trends Every Entrepreneur Needs to Know
Wendy Frink

Social Media Editor at Entrepreneur.com

Wendy Frink is the social media editor for Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Leadership

8 Subtle Hints that People Don't Respect You — and How to Fix Them

While you have to earn respect, you don't have to deal with disrespect in the meantime.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.