Should You Write a Script for Your Video Content? Will working from a script make you seem less authentic when you produce video?
By Salma Jafri Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneur Network partner Salma Jafri thought it would be easy to transition to video. She had always been a good communicator and speaker, so talking to a camera about topics should be a home run. But, it was harder than she expected, and she struggled to nail down the tone she wanted to convey. Whenever she used a rigid script, she sounded robotic, but when she tried speaking off the cuff she seemed unprepared and unfocused, changing from topics abruptly or leaving out information.
After a lot of practice, though, Jafri figured out the formula that worked best for her. Click play to learn her secret.
Related: How to Build a Great Visual Brand Through Video Content
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