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How This Company Utilizes Real-Time Interaction Intelligence to Help Dealmakers and Negotiators The co-founder and CEO of Substrata shares how his company analyzes subtext and nonverbal communication using AI.

By Jessica Abo

Opinions expressed by Entrepreneur contributors are their own.

Ori Manor Zuckerman and his team at Substrata are on a mission to help sales executives, dealmakers and negotiators. Founded in 2019, the company developed AI-Powered Social Intelligence to capture, process, and analyze the myriad of social cues that are conveyed in conversations between salespeople and their prospects. The co-founder and CEO sat down with Jessica Abo to talk about his company and shared his advice on how you can succeed when it comes to negotiations and sales.

Related: How This Clothing Designer Launched a Side Hustle Making Customizable Grazing Boards
Jessica Abo

Entrepreneur Leadership Network® Contributor

Media Trainer, Keynote Speaker, and Author

Jessica Abo is a sought-after media trainer, award-winning journalist and best-selling author. Her client roster includes medical and legal experts, entrepreneurs, small business owners, startup founders, C-Suite executives, coaches, celebrities and philanthropists. Visit www.jessicaabo.com.

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