Ending Soon! Save 33% on All Access

U.S. Consumer Sentiment Takes Surprise Tumble U.S. consumer sentiment unexpectedly fell in August while housing starts for July also missed estimates.

By Brian Patrick Eha

Opinions expressed by Entrepreneur contributors are their own.

Daniel Goodman / Business Insider.com

U.S. consumer sentiment took an expected tumble this month after hitting a six-year high in July, according to a survey released today. The Thomson Reuters/University of Michigan's preliminary reading on consumer sentiment dropped to 80.0 from 85.1 last month, the lowest reading in four months.

The decline came as a surprise. Forecasts had expected index to show an increase in the reading to 85.3 or 85.5, either of which would have been a new six-year high.

According to a statement obtained by Reuters, survey director Richard Curtin said that consumers still expect the economy to continuing growing, though at a slower rate than before.

"Perhaps the most important recent changes have been the increase in home values as well as the jump in the numbers that expect interest rate increases during the year ahead," Curtin said, according to Reuters.

Another crucial economic report released today revealed that housing starts and permits issued for building projects both rose in July, but missed economists' estimates, according to a report released Friday by the U.S. Department of Commerce.

Housing starts rose to a seasonally adjusted annual rate of 896,000 units – nearly six percent higher than the June estimate of 846,000 units and more than 20 percent higher than July of last year – but below estimates of a 900,000-unit rate. Permits increased by 2.7 percent since June, reaching a seasonally adjusted annual rate of 943,000 units. The results came in just shy of the 945,000-unit rate economists were expecting.

Brian Patrick Eha is a freelance journalist and former assistant editor at Entrepreneur.com. He is writing a book about the global phenomenon of Bitcoin for Portfolio, an imprint of Penguin Random House. It will be published in 2015.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Marketing

Social Media Savvy CEOs Are the Ones Impressing Customers. Here's How to Make Yourself (and Your Brand) Memorable.

CEO impact goes beyond the boardroom. Learn how executive visibility affects your brand and why a strong leadership branding strategy is so critical to your bottom line.

Making a Change

Save Hundreds of Dollars and Learn up to 14 Languages with Daily 15-Minute Sessions on Babbel

Build expanded communication tools for international business ventures.

Side Hustle

These Brothers Had 'No Income' When They Started a 'Low-Risk, High-Reward' Side Hustle to Chase a Big Dream — Now They've Surpassed $50 Million in Revenue

Sam Lewkowict, co-founder and CEO of men's grooming brand Black Wolf Nation, knows what it takes to harness the power of side gig for success.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

3 Major Mistakes Companies Are Making With AI That Is Limiting Their ROI

With so many competing narratives around the future of AI, it's no wonder companies are misaligned on the best approach for integrating it into their organizations.

Business News

A University Awarded a Student $10,000 for His AI Tool — Then Suspended Him for Using It, According to a New Lawsuit

Emory University awarded the AI study aid the $10,000 grand prize in an entrepreneurial pitch competition last year.