Get All Access for $5/mo

Hermès Takes Bespoke To Another Level If you're situated in the Middle East, you know you can order up almost anything that strikes your fancy.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Hermès

If you're situated in the Middle East, you know you can order up almost anything that strikes your fancy. And while the existing selection of bespoke gentlemen's attire is abundant, somehow there was still something missing. That something was Hermès, and now, you're about to understand why nothing out there competes with the experience of made to measure by this historic French House.

With some aspects of the made to measure experience spearheaded by François Doré, it isn't only about handcrafted shirts -although those certainly are at the top of the list- it's about creating pretty much anything. (And that includes fitting out your flat or your private jet… but more on that later.) Artistic Director for Hermès men's universe, Véronique Nichanian, wants you to know that the cuff you always wanted but never found, the collar you never thought possible, and the elusive drape of a fine, lightweight leather coat are all within your reach.

Hermès leather
Source: Hermès

"The choice of fabric, the feel of a grain of leather, the suitability of a cut, [and the] finishing details [are] just for you," explains Nichanian in the House's release. The "just for you" part of this includes the privacy of the Hermès salon, where you'll be met by a tailor who outlines your needs one-on-one.

For the really ambitious bespoke client: tech is involved in the Hermès process using 3D modelling, and for the traditionalists, rest assured that time-honored hand-sketching is also in place. The injection of technology isn't a coincidence, as Doré, the Managing Director of Le Sur-Mesure Hermès, is an engineering aeronautics graduate (now remember we mentioned private planes), who joined Hermès in 2006 to lead the brand's logistics overhaul. In 2012, he transitioned into the lead role to cultivate the large scale made to measure projects, specifically in the arena of mobility, which includes yachts and automotives.

Véronique Nichanian, Artistic Director, Hermès men's universe
Source: Hermès, Saskia Lawaks

Related: The Traditionalist: Mahir Ali, Ascots & Chapels

Leadership

Emirates Inks Partnership With HiDubai To Strengthen Dubai's SME Ecosystem

Under this agreement, Emirates will reach out to and engage with over 180,000 SMEs on the HiDubai platform.

Entrepreneurs

Here Are The 20 Startups Selected For The Eighth Cohort Of The MBRIF Innovation Accelerator Program

The final participants of the year-long program were selected from over 200 applicants from across 35 countries.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Marketing

5 Small Business Marketing Tactics to See Results This Quarter

Five quick and effective small business marketing strategies that can yield both short-term results and long-term success.

Social Media

A 3-Step Beginner's Guide to Social-Media Marketing

So you can create a Facebook post -- congratulations! However, that isn't social-media marketing.

Leadership

Steve Jobs' 3 Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference

The co-founder and former CEO of Apple knew how to get big ideas across to consumers and investors.