Get All Access for $5/mo

The Executive Selection: Golden Concept Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Golden Concept

Love your Apple Watch, but wish it'd looked, well, more stylish? Then say hello to Golden Concept, the brand that will give your Apple Watch the oomph you want for it.

Launched by Puia Shamsossadati in 2015, Golden Concept produces industrial, versatile, and iconic cases that will get your Apple Watch to fit in with your personal sense of style without compromise. Inspired by Swiss horology brands, its newest collection offers timeless, vibrant cases that feature natural colors and distinct designs.

From screws that resemble a bezel in a traditional Swiss watch, to cases that are beveled at the corners, it's details such as these that will allow you to mesh Apple's tech with the elegance that is characteristic of a more traditional timepiece.

With a range of designs and color palettes, there's a wide selection to choose from, which will leave you feeling spoilt for choice too.

Related: The Executive Selection: Perpétuel

Entrepreneurs

Here Are The 20 Startups Selected For The Eighth Cohort Of The MBRIF Innovation Accelerator Program

The final participants of the year-long program were selected from over 200 applicants from across 35 countries.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

Steve Jobs' 3 Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference

The co-founder and former CEO of Apple knew how to get big ideas across to consumers and investors.

Starting a Business

Watch Now: How to Create Goals That Will Turn Profit & Scale

Join us for this special Q&A with Clinton Sparks, who will share the techniques that can help you drive real results for your small business or aspiring ideas.

Starting a Business

Startup Spotlight: UAE-Based Egrobots Is Enabling Early Detection Of Crop Diseases In The MENA

Egrobots' robots can navigate complex terrain and confined spaces, ensuring access to hard-to-reach areas, and are equipped with sensors for comprehensive data collection.