Get All Access for $5/mo

#4 Tools To Grow Your Instagram Account If you're a business wanting to promote your Instagram account, these are the perfect tools to boost audience engagement.

By Nidhi Singh

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

ArthurStock | Shutterstock

Do you use Instagram to promote your business? Instagram is actually one of the best ways to market your business. Instagram offers a platform to provide your audience with the unique visual content, along with encouraging community engagement. One of the most important things companies need to know is how well their Instagram account is driving traffic and leads back to their website.

For those of you who are currently using Instagram for business or are planning on using Instagram for their business, we have listed out top 4 tools to promote your Instagram accounts.

If you're a business wanting to promote your Instagram account, these are the perfect tools to boost audience engagement.

  • Schedule for Instagram: Whether it's a national holiday or some important day, marketers should make sure they post about timely topics. Later (formerly Latergramme) is a simpler way to schedule posts from a browser or use the mobile app. The app saves time by planning and scheduling your Instagram posts in advance. It also sends a reminder at the scheduled time, which you can open and post via Instagram.

Cost: Free to sign up

  • Professional Instagram Analytics: Unlike many other analytics tools, Instagram doesn't have its own monitoring tool for brands to measure the engagement and reach of their posts. For them, a web-based tool called Minter comes to the rescue by providing incredibly detailed and comprehensive analytics for the Instagram account. It also tracks how much traffic you are driving to your website by adding a trackable link in your Instagram bio.

Cost: A free 14-day trial for new users

  • A Social Media Engagement Tool For Instagram: Wondering how to track your social media analytics? Crowdfire, formerly known as JustUnfollow is a social media marketing product that gives Twitter and Instagram users a more efficient way of managing their accounts. One can even discover the most engaging followers with their business.

Cost: Free To Sign Up

  • A Visual Marketing Platform: Instagram is a visual marketing tool that represents your brand through visuals, photography and design. Like2Buy by Curalate takes your Instagram marketing strategy to the next level by enabling your customers to explore your brand by going beyond your feed. With a Like2Buy gallery option, your customers can read your stories, shop your Instagram feed and purchase your product by simply tapping a 'Like button' .

Cost: Two Weeks Free Trial

Nidhi Singh

Former Correspondent, Entrepreneur Asia-Pacific

A self confessed Bollywood Lover, Travel junkie and Food Evangelist.I like travelling and I believe it is very important to take ones mind off the daily monotony .

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Green Entrepreneur®

6 Ways to Profitably Integrate Eco-Friendly Practices into Your Business

Sustainability efforts can improve operational efficiency, increase customer demand and boost profitability. Here, we highlight six easy ways entrepreneurs and small businesses can capture the financial benefits of sustainability.

Business News

A Former Corporate Lawyer Now Makes Six Figures on YouTube — Here's How She Does It

Here are the secrets to starting and growing a successful YouTube channel, according to a YouTuber with millions of subscribers.

Business Culture

You'll Always Have Anxious Employees if You Don't Follow These 4 Leadership Tactics

Creating a thriving workplace environment hinges on the commitment of company leaders to nurture and inspire their teams.