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How to Create Company Culture and Communicate Your 'Why' Throughout Author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, about relaying the customer experience to your employees.

By Jill Schiefelbein

Opinions expressed by Entrepreneur contributors are their own.

This video is part of a series brought to you by Entrepreneur's book division, Entrepreneur Press, the publisher of Jill Schiefelbein's book Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business.

In this Dynamic Communication interview, author Jill Schiefelbein chats with Adam Elsesser, CEO of Penumbra, who gives a tip that can help you lead your business. Perfect for entrepreneurs, small businesses, managers, leaders, mid-level managers, c-suite executives and more.

  • How do you relay the customer experience to your employees?
  • What do you do to create a culture of openness and transparency?
  • How do you create a culture where the mission of the company is prominent and everybody in the business knows the "why"?

Learn the answer to these questions and more in this video with CEO extraordinaire Adam Elsesser.

Want to see the full interview with Elsesser? It's 30-plus minutes of brilliance where he breaks down the details of how he accomplished his success! And you can get it with the book. Learn more below.

Adam's interview excerpt is featured in Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business Chapter 10: Words That Bond: Common Communication Denominators

In this 27-video series, the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business, Jill Schiefelbein interviews stand-out companies and entrepreneurs to bring you great bites of information to help improve your communication and drive results. You can access 12-plus hours of content -- the full interviews for each of these 27 brilliant minds -- by purchasing Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business and accessing the book's bonus site.

Watch more videos from Jill on her YouTube channel and buy the book at Amazon.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Fire, Roku and Apple TV.
Jill Schiefelbein

Entrepreneur Leadership Network® VIP

Professional Speaker and Business Communication Expert

Jill Schiefelbein is a former professor, professional speaker, and business communication expert. From analyzing documents obtained from military raids of terrorist camps to dissect jihadi communication strategies, building an online education office serving more than 60,000 students, to her own award-winning entrepreneurial ventures, Schiefelbein loves a strategic challenge. Her business, The Dynamic Communicator, creates and executes communication strategies that help companies solve problems, retain talent and produce revenue. Pre-order her new book Dynamic Communication (Entrepreneur Press, March 2017) today.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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