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How to Identify and Create Marketing Materials for Your True Audience Here's how to work out what a dream customer looks like for you.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Russell Brunson, the co-founder and co-CEO of Clickfunnels, shares his insight on:

  • Why marketers must learn to emotionally attach to their audience through a "hook, story and offer" [10:40].
  • His favorite three-part script to use when designing an offer for your audience [14:13].
  • Today's biggest opportunities to build an audience while costs are lower than in the past [17:16].

Related: Achieving Your Goals Begins With Clarifying Your Vision
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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