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The 3 Things You Need Before You Seek Media Coverage for Your Company How to turn good press into big profits.

By Emily Richett

Opinions expressed by Entrepreneur contributors are their own.

So, you've built a company or new product that's ready to launch, and you want to get some press coverage. Before you reach out to any news outlets, though, Entrepreneur Network partner Emily Richett explains why you need to make sure you can answer these three questions:

  1. Who is your audience?
  2. What is your compelling call to action?
  3. What is your plan to turn press into profit?

Don't just seek a general news source and hope revenue will pour in. Study where your likeliest customers consume their news, then focus on those sources to target your audience. Next, make sure you have something specific you want people to do when they see your press appearance. Do you want them to go to a landing page? To buy something? What is the simplest way to get them where you want them to go?

A business, at the end of the day, doesn't need to add Twitter followers -- it has to earn money. Gear your press appearance toward this fact, and you'll get the most out of the media.

Watch the video to learn more.

Related: 5 Tips to Nailing Your Media Appearance and Generating More Opportunities

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

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Emily Richett

Entrepreneur Network Partner

Emily Richett is the founder of HAPPY PR, a public relations and marketing firm that works with fast-growth businesses and leading B2C brands. She is the host of The Amplify Show, a podcast and video series that features inspiring thought leaders and game changing entrepreneurs. You can connect with her at emilyrichett.com or gethappypr.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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