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Being an Influencer is a Job Here's how influencers have evolved to become today's newest entrepreneurs.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

Adaleta Avdić, lifestyle blogger and social media influencer, talks about her beginnings running an electronic dance music blog and how her approach to building a personal brand has changed over the years. Adaleta shares her thoughts on how today's influencers are utilized as salespeople by brands big and small, as well as the importance of maintaining a consistent content schedule for followers on social media.

Adaleta and host of The Playbook podcast, David Meltzer, share their thoughts on the steps needed to become an influencer in 2019, how mentors like Gary Vee have shaped their respective journeys, and how to avoid the temptation to try and please everyone.
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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