Get All Access for $5/mo

Coming Soon: A Facebook 'Dislike' Button Mark Zuckerberg (finally) announced the development today during a Town Hall Q&A.

By Carly Okyle

Opinions expressed by Entrepreneur contributors are their own.

When you're scrolling your Facebook News Feed and see something sad, what do you do? It doesn't make sense to "like" it if you're not happy that it happened, but scrolling past it seems cruel. How can you acknowledge a loss or commiserate without commenting? The conundrum of the digital age is close to a solution: a "dislike" button is on the way.

At a Town Hall meeting that was streaming live on his page, Facebook CEO Mark Zuckerberg revealed that the company is working on a long-awaited "dislike" button. "I think people have asked about the dislike button for many years," he said. "Today is a special day because today is the day I can say we're working on it and shipping it."

Related: Facebook Just Gave Small Businesses a Bunch of New Tools

Despite public desire for the addition, Zuckerberg had resisted the idea in the past. CNBC reports that his reticence was due to not wanting to encourage negativity between users on the site (has he never seen a fight erupt in the comments?). "We don't want to turn Facebook into a forum where people are voting up or down on people's posts," he said today.

Yet, Zuckerberg acknowledges that having the option to express a sentiment other than "like" can serve an important purpose, telling the audience that the button would be a way for users to show their empathy.

Though there weren't too many details about the new feature, Zuckerberg did discuss the virtual reality system Oculus and his thoughts on artificial intelligence. If you're wondering, he's an optimist in that regard, saying that AI could "add value to people's lives." In other words, he "likes" it.

Related: Facebook Is Testing 'M,' a Virtual Assistant Within Messenger

Carly Okyle

Assistant Editor, Contributed Content

Carly Okyle is an assistant editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Business News

New Southwest Airlines Major Investor Wants to Force Out CEO, Slams Company's 'Stubborn Unwillingness to Evolve'

Elliot Investment Management announced a $1.9 billion stake in the Dallas-based Southwest Airlines on Monday and is urging shareholders to vote for new leadership.

Science & Technology

Why We Shouldn't Fear AI in Education (and How to Use It Effectively)

Facing resistance to new technologies in the educational process is nothing new, and AI is no exception. Yet, this powerful tool is set to overcome these challenges and revolutionize education, preparing students and professionals for a future of unparalleled efficiency and personalized learning.

Business News

Elon Musk Threatens to Ban Employees from Using Apple Products, Says Will Lock Devices in 'Cages'

The Tesla founder sounded off on X following Apple's 2024 Worldwide Developer Conference on Monday.

Business News

Apple's AI Has a Catch — And It Could Help Boost Sales

Not every iPhone owner will get to use the new Apple Intelligence.

Business News

Y Combinator Helped Launch Reddit, Airbnb and Dropbox. Here's What I Learned From Its Free Startup School.

The famed startup accelerator offers a free course on building a business — and answers five pressing questions for founders.