Get All Access for $5/mo

Facebook Adds Tap-and-Hold Video Recording Feature to Messenger App Looking to take on Snapchat, the new feature makes sharing text, photos and videos more seamless than ever.

By Benjamin Kabin

Opinions expressed by Entrepreneur contributors are their own.

If you can't buy them, join them. At least that is what Facebook is thinking.

After a botched attempt at buying Snapchat, Facebook appears to have taken a cue from the startup with a new messaging feature that lets users tap and hold the camera button to record a video straight into the message.

The new feature uses the selfie-side camera by default but can easily be switched to the front facing camera.

The update is available on iOS and will be on Android shortly, allowing Facebook's more than 200 million users the ability to quickly and easily make and share moments in movie form.

Related: Facebook Reportedly Developing Its Own Snapchat -- Again

The Messenger update comes just days after Facebook's direct competitor to Snapchat, Slingshot, was leaked into the app store momentarily before it was quickly taken down, TechCrunch notes. The app will supposedly allow users to write on photos and video messages before sending. But one major difference between the two is Facebook will require a reply from a user, meaning someone will have to send a message before they can view a message. This could be an issue if people on the social-media platform have yet to add the feature. But this forced response could also help Facebook boost its user base quickly.

Facebook updated the Messenger app in April with the ability to send pre-recorded videos and a split screen mode that lets user take photos and send messages in the same view.

Related: Facebook Lets Users Determine the Ads They Want to See

Benjamin Kabin

Journalist

Benjamin Kabin is a Brooklyn-based technology journalist who specializes in security, startups, venture capital and social media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Side Hustle He Started in His College Apartment Turned Into a $70,000-a-Month Income Stream — Then Earned Nearly $2 Million Last Year

Kyle Morrand and his college roommates loved playing retro video games — and the pastime would help launch his career.

Growing a Business

How Visionary Leaders Transform Curiosity Into Groundbreaking Ideas

Lee Brian Schrager, founder of the South Beach Wine & Food Festival, discusses the spark that launched FoodieCon, his best practices for running popular food events, and why all business owners need to adapt to social media trends.

Business News

Homeowners in These 10 States Pay the Most in 'Hidden' Upkeep Costs

Hidden home costs pile on top of mortgage payments.

Data & Recovery

Get $60 off This Portable VPN Travel Router

Why keep paying for a VPN service when you can have a tiny, lightweight piece of hardware that can provide you with a lifetime of maximum VPN protection?

Money & Finance

Avoid These 10 Mistakes Entrepreneurs Make with Money

Despite the challenging statistic that only 5% of startups survive beyond five years, common financial pitfalls often contribute to their failure. Through personal observation, I've identified the prevalent financial mistakes made by entrepreneurs.

Growing a Business

5 Books to Help You Motivate, Unify and Build Perspective

In a post-Covid world, check out these must-read books to help build a more resilient organization, create a modern work culture and maintain a powerful growth mindset.