What's in a name?
By Al Lautenslager Edited by Dan Bova
Opinions expressed by Entrepreneur contributors are their own.
Al Lautenslager
Author, Speaker, and Consultant
Al Lautenslager is an award-winning marketing expert, bestselling author, highly sought-after speaker, consultant, and entrepreneur. He is the principal of Market For Profits, a Midwestern-based marketing consulting firm; former president and owner of The Ink Well, a direct marketing, printing, and a Certified Guerrilla Marketing Coach.
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