Ending Soon! Save 33% on All Access

Get Your Product Out The Door Read these tips to make all your sales go smoothly.

When you're trying to sell your product, the last thing you want to do is annoy your customers. Here are some dos and don'ts to consider before you try to make a sale:

  • Don't be a pest. Give the company time to respond before contacting it again.
  • Don't argue. If someone tells you your product doesn't fit their product line, don't get belligerent. You may offer some further information, but if the company is firm, accept its decision.
  • Do listen to what people say. Consider their input valuable and constructive.
  • Don't wax poetic about your idea. Rather than saying "Everybody loves it," provide facts, such as 75 percent of a focus group gave the product a rating of 8 out of 10.
  • Do be brief, punctual and professional. If the listener asks you to send samples or call by a certain date, do it.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

Now that OpenAI's Superalignment Team Has Been Disbanded, Who's Preventing AI from Going Rogue?

We spoke to an AI expert who says safety and innovation are not separate things that must be balanced; they go hand in hand.

Franchise

What Franchising Can Teach The NFL About The Impact of Private Equity

The NFL is smart to take a thoughtful approach before approving institutional capital's investment in teams.

Employee Experience & Recruiting

Beyond the Great Resignation — How to Attract Freelancers and Independent Talent Back to Traditional Work

Discussing the recent workplace exit of employees in search of more meaningful work and ways companies can attract that talent back.

Business News

Scarlett Johansson 'Shocked' That OpenAI Used a Voice 'So Eerily Similar' to Hers After Already Telling the Company 'No'

Johansson asked OpenAI how they created the AI voice that her "closest friends and news outlets could not tell the difference."

Business Ideas

Struggling to Balance Your Business and Your Relationship? This Company Says It Has a Solution.

Jessica Holton, co-founder and CEO of Ours, says her company is on a mission to destigmatize couples therapy so that people can be proactive about relationship health.

Marketing

Marketing Campaigns Must Do More than Drive Clicks — Here's How to Craft Landing Pages That Convert Clicks into Customers

Following fundamental design principles will ensure that your landing pages lead potential customers from clicking on an ad to completing a purchase.