Ending Soon! Save 33% on All Access

Vanessa Bryant Calls Out Nike for Early Release of Sneakers: 'NOT Approved For Sale' The wife of former NBA legend Kobe Bryant said she designed the pair of shoes in black and white as a tribute to daughter Gianna's basketball uniform.

By Emily Rella Edited by Jessica Thomas

Axelle/Bauer-Griffin | Getty Images

Vanessa Bryant took to Instagram on Thursday to take on Nike for reportedly releasing images of a sneaker made in honor of her late daughter Gianna earlier than they were set to be released.

"The Mambacita shoes are NOT approved for sale," Bryant wrote in her post.

The wife of former NBA legend Kobe Bryant said she designed the pair of shoes in black and white as a tribute to Gianna's basketball uniform.

Other details on the shoes also have sentimental meaning, like the number "2" to honor Gianna's basketball number and Kobe and Gianna's names etched on the sides of the shoe.

"I did not resign the Nike contract and decided not to sell these shoes," Bryant explained.

Another picture on her Instagram post shows what appears to be someone holding the shoe, which infuriated Bryant, who wrote that she and her other daughters have not yet received any pairs of the sneaker themselves.

"I do not know how someone else has their hands on shoes I designed in honor of my daughter, Gigi and we don't," Bryant wrote. "I hope these shoes did not get sold."

Though there is no record of the sneaker on Nike's website, it appears that Milwaukee Bucks star Khris Middleton wore the sneakers in Game 4 of the NBA playoffs against the Miami Heat.

Bryant wrote that the shoes were meant to benefit the Mamba & Mambacita Foundation, a nonprofit founded in honor of Kobe and Gianna that benefits young female athletes and other underserved athletes.

Nike has not yet responded to Vanessa Bryant's post.

Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Growing a Business

5 Strategies to Know As You Scale Your Business

Scaling a service-based company requires a comprehensive approach that goes beyond simply increasing revenue. It requires careful planning, strategic decision-making and a deep understanding of market dynamics.