Pamella de Leon

Entrepreneur Staff
Startup Section Editor, Entrepreneur Middle East

Pamella de Leon is the Startup Section Editor at Entrepreneur Middle East. She is keen on the MENA region’s entrepreneurship potential, with a specific interest to support enterprises and individuals creating an impact.

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Starting a Business

Through Her Venture Niya Yoga, Qatari Entrepreneur Jawaher Al Fardan Is Creating A Vibrant Yoga Community In Doha

Al Fardan set up Niya Yoga with an aim to spark the wellness revolution in Qatar by creating a vibrant yoga community.

Growth Strategies

India-Headquartered Spocto Expands Into The UAE To Further The Global Ambitions Of Its Parent Company, Yubi

"The UAE leads the MENA fintech market, making the nation an ideal springboard for Spocto's global expansion ambitions," states Gaurav Kumar, founder and CEO, Yubi.

Women Entrepreneur®

Entrepreneur Middle East's Achieving Women 2022: Desiree Vlekken, Founder And CEO, 4get-Me-Not

4get-me-not is a UAE-based social enterprise with a mission to raise awareness on the latest news, research, and best practices on Alzheimer's disease and dementia, while engaging members in various creative pursuits and events.

Entrepreneurs

Qatari Startup Bonocle's Braille-Based Education And Entertainment Platform Opens New Avenues For The Visually Impaired

The eponymously named portable, handheld device Bonocle is designed with a "braille cell," which consists of three buttons and different haptics that enable users to interpret the contents of any electronic device through the medium of braille.

Women Entrepreneur®

Entrepreneur Middle East's Achieving Women 2022: Laura Jardine Paterson, Founder And CEO, Concat

"Many of the problems we work on as entrepreneurs are so much bigger than us and our individual companies, so even on the days when it seems like nothing works, remembering that you are making a difference, no matter how small, helps."

Starting a Business

Healthcare, Redefined: Qatar-Based Avey Offers AI-Driven Self-Diagnostic Tool To Enable Access To Better Healthcare

As a holistic AI healthcare solution, the startup aims to offers any patient around the world with an instant, accurate, and fast health assessment by simply asking a couple of questions through an interactive session.

Recently Edited Content by Pamella de Leon

Technology

Global Blockchain And Web3 Technology To Take Centerstage At The 2022 Edition Of Decipher In Dubai From November 28-30

Conference-goers of the event will be able to sign up for one-on-one mentoring sessions with blockchain experts, learn all about how to set up wallets and experience play-to-earn games, and explore a high-end curated NFT art gallery.

Growth Strategies

"We Got Funded!": UAE-Based Dukkantek Secures US$10 Million In A Pre-Series A Funding Round To Further Its Mission Of Digitally Empowering SMEs In The MENA

UAE-based online store management platform Dukkantek has raised US$10 million in a pre-Series A funding round led by Dubai-based venture capital firm BECO Capital.

News and Trends

Applications Open For Mohammed Bin Rashid Innovation Fund's Accelerator Program's 2021 Spring Cohort

The program aims to support entrepreneurs scale their businesses by targeting five key services including testing business models, easing access to desired markets and clients, and better access to funding

Entrepreneurs

Inshallah, Hayom: Getting Down To Business After The Abraham Accord Between Israel And The UAE

To achieve long-term success in the relationship and avoid the notorious "trough of disillusionment" in the coming years, the UAE and Israel should focus on a few fundamental principles of commercial diplomacy.

News and Trends

STEP Conference Goes Virtual With STEP Anywhere 2020

Set to be held on August 24, 25, and 26, the full-fledged online conference will play host to talks and panels, workshops, virtual networking rooms, virtual exhibition areas, and an Online Startup Basecamp.

Growth Strategies

Disruption In The Face Of Commoditization

The key to addressing competitive differentiation challenges facing startups globally lies in balancing your mission, your customer focus and keeping your brand and company human.

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