Ending Soon! Save 33% on All Access

Book Review: Future Brain: The 12 Keys To Create Your High Performance Brain By Dr. Jenny Brockis One of the most underused tools in a human being's arsenal is their brain, or so Dr. Jenny Brockis would have us believe.

By Amal Chaaban

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock

One of the most underused tools in a human being's arsenal is their brain, or so Dr. Jenny Brockis would have us believe. Dr. Brockis continues the work she began on brain fitness in two previous books in this new work, where she continues to push the boundaries in how neuroscience can provide the perfect tools to navigate our increasingly complex society.

During the introduction, Dr. Brockis takes some time to discuss how current work environments are not conductive to great brain fitness. Instead of a continued lamentation, she moves into how to change things to make it better for brain fitness and therefore more productive.

Some of the 12 keys material is information that everyone should already know (or already knows and don't apply), and the author takes the time to stress the importance of each segment thoroughly. Pick up Future Brain when you want to improve your performance and keep your mind functioning in top form.

Related: Four Habits For A More Productive You

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Making a Change

9 Ways to Master the Art of Intellectual Foreplay

You only get one shot at a first impression. Here are some ways to sell yourself.

Women Entrepreneur®

The Power Of Pause: Youmna Khoury, Founder, Youmi Beauty

How a two-year-long hiatus allowed Youmna Khoury to reimagine her enterprise, Youmi Beauty- and make it a bigger success than it was before.

Social Media

Seven Steps For Maximizing Your Personal Brand

While even the most committed owners may focus solely on their business profiles, do not be deceived: there is untapped gold in your personal brand.

Entrepreneurs

Jordan Startup CashBasha Localizes The MENA E-Commerce Experience

In this endeavor to build a tech platform that allows the "unbanked" population to shop without logistical or pricing hassles, the CashBasha team ensured that their solution supported any and all shopping sites.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.