Get All Access for $5/mo

From a Manual Start To an Electric Version The two-wheeler was a popular household from the 1970s to early 2000s, and now it plans to do the same for the current generation as well.

By Paromita Gupta

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Wiki Media Commons

Bajaj Chetak is a name that brings back nostalgic memories for millions of Gen Z and millennials across the country. The two-wheeler was a popular household from the 1970s to early 2000s, and now it plans to do the same for the current generation as well.

"Chetak was synonymous with the growth of two-wheeled mobility in India until the 80s and was India's most exported automotive product. It was the first 'Make in India' superstar, and with the new Chetak, we aim to do the same in the emerging electric two-wheeler industry. We are focused on building our own technology to strengthen our position and technological superiority, delivering a reliable product that consumers can ride without care and a high-quality sales and service network that consumers trust," shared Eric Vas, President Electric Division, Bajaj Auto with Entrepreneur India.

Paromita Gupta

Features Writer with Entrepreneur India

Covering news and trends in AI and Metaverse segments. An avid book reader running her personal blog on the side. You may reach me at paromita@entrepreneurindia.com. 
Leadership

ITC's Marketing Wizard: Shuvadip Banerjee, Chief Digital Marketing Officer

The FMCG giant's successful campaign #MyFantasyAdWithSRK broke the Internet and in just a few weeks of launch had 10 lakh participants

News and Trends

Empowering MSMEs: Unlocking India's Trillion-Dollar Manufacturing Potential

By empowering MSMEs, India can realize its vision of a robust trillion-dollar manufacturing sector, fueling economic prosperity and sustainable development

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

News and Trends

Easing the stress with new-age health solutions

With rapid scaling and idea-making seen in the Indian eco-system, it is only speculated that the now-easily accessible healthcare systems will try to reach further depths of the country.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.