Ending Soon! Save 33% on All Access

McDonald's Comes to Borat's Home Country of Kazakhstan The grand opening generated a huge crowd, including the country's president

By Lindsay Friedman

Opinions expressed by Entrepreneur contributors are their own.

Tupungato | Shutterstock.com
McDonalds in Copenhagen.

There's only one way to describe the grand opening of a new McDonald's location in Kazakhstan: great success!

On Tuesday, the fast-food franchise added the Central Asian nation to the growing list of countries it serves.

Many people had never even heard of Kazakhstan until the 2006 release of the satire film Borat, which featured comedian Sacha Baron Cohen as the titular character.

Related: Some McDonald's Mozzarella Sticks Are Missing a Key Ingredient

Kazakhstan originally banned the "Borat" until it discovered the film led to a major increase in tourism. The oil-rich country is currently in need of an economic boost, thanks to sinking oil prices. To a bid to combat this slump, it has actively courted franchises, The New York Post reports.

Which helps explain why the opening was so well received by locals. A huge crowd, including President Nursultan Nazarbayev, gathered to check out the 9,000 square-foot, $3.5 million restaurant that features more than 200 seats, self-order kiosks and a drive-thru.

Related: The 4 Things You Need to Know About McDonald's Turnaround Plan

In December, Starbucks and French supermarket Carrefour also opened locations in Kazakhstan.

Lindsay Friedman

Staff writer. Frequently covers franchise news and food trends.

Lindsay Friedman is a staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

'Creators Left So Much Money on the Table': Kickstarter's CEO Reveals the Story Behind the Company's Biggest Changes in 15 Years

In an interview with Entrepreneur, Kickstarter CEO Everette Taylor explains the decision-making behind the changes, how he approaches leading Kickstarter, and his advice for future CEOs.

Business Ideas

87 Service Business Ideas to Start Today

Get started in this growing industry, with options that range from IT consulting to childcare.

Business Models

How to Become an AI-Centric Business (and Why It's Crucial for Long-Term Success)

Learn the essential steps to integrate AI at the core of your operations and stay competitive in an ever-evolving landscape.

Marketing

5 Steps to Preparing an Engaging Industry Presentation

You can make a great impression and generate interest with an exciting, informative presentation. Find out my five secrets to creating an industry presentation guaranteed to wow.