The Only Online Marketing Metric That Actually Matters Why likes, follows and shares simply aren't enough to drive sales.
By Greg Rollett
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Greg Rollett explains why Twitter followers and Facebook friends simply aren't as important to driving sales as your email list.
Rollett puts it simply: "The one metric that matters to grow your ambitious business is email subscribers. Cool, build up the vanity metrics, make your Facebook page have hundreds of thousands of followers, great. Siphon them off and convert them to your email list."
Watch the video to learn why email is the most powerful driver of sales and secrets on how to improve your own list.
Related: How to Quickly Create Expert Content for Your Online Business
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