Get All Access for $5/mo

The Simple Thing Science Says You Can Do to Seem More Likable A new study finds that this gesture makes you appear approachable.

Westend61 | Getty Images

So much about successful entrepreneurship is about building rapport, whether it's with investors or prospective employees. A new study from Hokkaido University and Yamagata University in Japan has found that something as simple as nodding can actually boost your likability in a significant way.

The researchers showed 49 Japanese men and women a series of short video clips of computer-generated women nodding, shaking their heads or staying still. The study participants were then asked to rate the computer-generated figures on attractiveness, likeability and approachability from a scale of 0 to 100.

Related: Build Trust with Anyone Using These 10 Proven Strategies

They found that the act of nodding improved the study participants perception of a person's subjective likability by 30 percent and a person's approachability by 40 percent. The researchers noted that the head shaking motion did not affect their participants ratings for approachability and likability.

"Our study also demonstrated that nodding primarily increased likability attributable to personality traits, rather than to physical appearance," Hokkaido University Associate Professor Jun-ichiro Kawahara said in a summary of the findings.

Related: Science Says This Simple Strategy Can Boost Your Brain Power

However, he clarified that more research needed to be done in this area, since the computer-generated images were all of women. "Further study involving male figures, real faces and observers from different cultural backgrounds, is needed to apply these findings to real-world situations," Kawahara explained.

What do you think of this study? Let us know in the comments.

Related video: 3 Steps to Finding a Great Mentor

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Is One Company to Blame for Soaring Rental Prices in the U.S.?

The FBI recently raided a major corporate landlord while investigating a rent price-fixing scheme. Here's what we know.

Side Hustle

This Former Starbucks Employee Started a Side Hustle That's Making More Than $70,000 a Month — and He's Not Done Yet

When Tom Saar moved to New York City, he spotted a lucrative business opportunity.

Business News

Microsoft Reportedly Lays Off Over 1,500 Employees in Cloud Sector as Partnership with OpenAI Strengthens

Alphabet also reportedly laid off employees from several teams in Google's cloud unit last week.

Green Entrepreneur®

Why You Need a Contribution Mindset to Thrive in 2024 and Beyond

How to set yourself and your business up for long-term success.

Side Hustle

10 Online Side Hustles Proven to Boost Your Bank Account

Even the busiest schedules can accommodate finding a precious few hours to create a profitable online venture — something that many are already mastering.