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Entrepreneur Magazine: December 2007

Cover Story
2008 Hot List
We've busted out the crystal ball to predict the hottest industries for the coming year.



Edge
Almost Famous
Global Scents
One woman turned a family business into an international sensation.

Business 411
Work It Out
Stay fit--even when you're glued to your desk--with these office workout resources.

Doing Good
Brand New
Here's one entrepreneur's cure for disease and suffering in Africa.

Edge Features
The Gossip Artist
Perez Hilton's life is a Cinderella story for the blogging age. In just three short years, the popularity of PerezHilton.com has skyrocketed.

In the Zone
Ask any athlete, and he or she will tell you that trying to duplicate a career-defining moment is almost impossible.

A New Dimension
This isn't your grandma's 3-D. Goofy glasses are not required--3-D web browsing and search is about viewing 2-D web pages and web images in a 3-D space where they can be layered and searched through.

And the Winners Are . . .
In a perfect world, business growth would be smooth, easy to manage and even easier to pay for. But in the real world, it's a frustrating, challenging, bumpy road littered with "if onlys" and "if we just hads."

Down to Earth
Ellyn Schoen sees obscene displays of wealth every day as founder of Baby J Catering, a New York City catering company that serves wealthy clients in Manhattan, the Hamptons and Greenwich, Connecticut.

In the Spotlight
While lying on the beach, many of us have thought about drinking a nice, cold beer, but most haven't gone as far as starting a beer company. That's where Rhonda Kallman is different.

Food Fetish
The trade publication Restaurant Finance Monitor reported more than 50 major equity investment deals from January 2006 to mid-2007, involving well-known brands such as Dunkin' Donuts, Outback Steakhouse and Sbarro.

Extra
The Business of Golf
Tips on improving your business golf game.

Sweet Spots
Make your golf event one to remember by hosting clients at one of these world-class courses.

Got You Covered
On Guard!
The day after his chemical company was burglarized, Don Anderson had an alarm system, new locks and extra lighting installed. He has not had a problem in the seven years since.

Travel
It Could Happen to You
Find out more about covering your bases with business travel insurance.

Wheels
Luxury for Less
Buick is joining the club of luxury vehicle cars.

Women
Landing the Loan
How some women are approaching bank loans.

Insights
Rich Returns
It'll Cost Ya
Why giving something away for free isn't such a good idea.

TheStreet.com
A Private Affair
The private equity club is now accepting members--and you don't have to make millions to join.

View
Mixed Signals
Are you saying one thing, while your face says otherwise?

Wise Guy
Mind Games
When your competitors try to rile you up, sanity is the best policy.

Money
Advisor
Mo' Money, No Problem
Learn the rules of borrowing for your business.

Currency
Deduction Junction
Don't let extra money slip between the cracks--plan now for next year's tax filing.

Money Buzz
Making Cents
Creating a local currency can help entrepreneurs drive sales.

Investors, Next Right
The move toward privatized public infrastructure could mean a new investment avenue.

In for a Penny, In for a Yen or a Euro
How to balance the risks of a declining dollar.

Portfolio
Death Trap Ahead
Death bonds may sound like a good investment--but are they?

Raising Money
Your Best Offering
Ready to tackle an IPO? Here's what you'll need to make all the right moves and avoid the wrong ones.

Snapshot
Credit for a Change
In the world of vending machines, plastic is the new silver.

Startups
Biz U
Going Glam
Learn what it really takes to start a glamorous business in college.

First
The Brighter Side
Transform a negative experience into a positive business idea.

Green Beginnings
Plant the green business seed early on and get it growing from the start.

Getting Intellectual
An idea can be your most valuable asset, but first you need to own it.

Hype
The Come-Back Kit
Repeat customers are the heart of your business. Here's how to reel them in.

Money Matters
Two's Company
If you're willing to put in the hours, maybe a partner will fork over the dough.

Net Profits
Widgets That Wow
These nifty tools add oomph to your website. The best part? They won't break your budget.

Opportunities
Lady in Waiting
Making the leap from employee to entrepreneur.

How Convenient
A little loyalty translates into a lifelong franchise relationship.

Smart Ideas
Think Inside the Box
After Hurricane Katrina, everything became clear for this entrepreneur.

Sky-High Sales
Here's how one entrepreneur took advertisements above and beyond.

Startup Features
Final Answer
Take the guesswork out of franchising with answers to these top 10 franchise questions--guaranteed to put you in the know.

Test Run
Your business idea may look good on paper, but how will it fare in the real world? Run a feasibility test and find out.

Success Coach
To Do or Not To Do
Getting a grip on your ever growing to-do list starts with self discipline.

Strategies
Best Practices
Breaking the Fall
Is your industry in big trouble? Don't despair--just look for new ways to grow.

Books
A Page Turner
Keep your trends hot and employees cool with these informative reads.

Clicks
Get a Clue
Hit the conference circuit to learn the art of internet marketing.

Global
Local Color
Hoping to go global? Make sure your business plan suits your destination.

Marketing
Simply Irresistible
Follow these advertising dos and don'ts to draw customers in.

Sell
Some Like It Hot
5 secrets to never making another cold call

Snapshot
Their Own Beat
How do you run a business and a band? All it takes is a fresh approach.

Strategy Buzz
Babes in Cyberland
They might be small, but Generation We's got plenty of pull.

What's In a Name?
As priorities shift, entrepreneurs are creating a new crop of top jobs at their companies.

On the Up-and-Up
Both hiring and salaries continue to rise.

Work Force
Match Game
The crackdown on hiring illegal workers stalls.

Technology
Buyer's Guide
All Talk
Telematics products keep you safely up to speed while driving.

Connections
Triple Threat
Take landline, VoIP and cellular calls without taking up much space on your desk.

Digital Edge
Who's #1?
The leading personal finance programs square off--and face new challengers.

Mobility
One Shot Says It All
Cell phone cameras are getting in on the web search action.

Snapshot
Spin City
Now that these entrepreneurs have put a modern twist on the music industry, independent labels can stay in the game.

Tech Buzz
Maybe Next Time
If your business went bust, could you start all over again? They did.

Going Home
Spacious electronic storage isn't just for the office anymore.

Web Sight
Come Follow Me
Twitter your way to closer connections with business associates.

Wireless
To the WiMAX
On the go or standing still, WiMAX moves your data fast.

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