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Broadcast Ads

4 Keys to Radio Advertising
From the buy to the spot, get expert advice on how to run a successful radio ad campaign.

Creating Radio Ads That Stand Out
Try these tips to break free of background noise and get a strong response from listeners.

Selecting Stations
Where should your radio and TV ads air?

Target Your Market With Appropriate Ad Copy
Follow these four steps to craft copy that's guaranteed to reach your ideal customer.

How Radio Ads Are Produced
You're ready to start advertising on the radio, but how do you actually make the ad? Here are the basic steps.

Radio Ads: How Long Should They Be?
Everything you need to consider when choosing between 15-, 30- and 60-second spots

Radio and TV Advertising
Turn up the volume on your ad campaign by adding radio and television spots to the mix.

Turn It Up
Learn what your radio ads need to succeed, and get ready to make some noise.

Should You Increase Your Radio-Ad Frequency?
There's no easy answer. But if you have the stomach for it, the answer might be yes.

Does It Have to Be "On Sale" to Sell?
To ensure healthy profits, target both transactional and relational customers with your advertising.

Debug Your Ad Campaign
Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.

How to Spend Your Ad Dollars
A good mix of mass media and online advertising can help you find new customers.

Using Radio to Sell a Visually Appealing Product
Think prospects have to see your product to be interested? Think again.

Reach the Masses With Radio Advertising
In the car, at home, at the beach: Find customers wherever they are by advertising on the radio.

Radio Campaigns That Get Results
Calculate the frequency of your radio ads for optimum exposure.

Timing is Everything
...especially when it comes to buying advertising.

Negotiating Radio Rates
Get the most for your advertising dollar.

Radio’s New Wave
It’s not just for local advertisers anymore—-with online radio and simulcasting, you can now broadcast your message to millions.