Is a Super Bowl Ad Really Worth the Cost?What can $2.6 million really buy you? Plus our advertising expert's picks for smartest and dumbest Super Bowl ad--from a business perspective.
Monday Morning Quarterback: The Good, the Bad and the Ugly of Super Bowl 41Super Bowl 41 is over, but the hype surrounding the commercials has only just begun. Join us as we take a look at this year's winners and losers.
The Multimillion-Dollar Super Bowl GambleUltra-expensive Super Bowl ads can be a huge gamble. But for these businesses, the gamble paid off with breakthrough ads that changed their companies' future.
Are You Ready for QVC?Get an inside look at the TV-shopping giant and how you can get your product in front of millions.
Creating an Attention-Getting TV Commercial7 surefire steps to producing an ad that will give you a competitive edge
The Trick to Old-School AdvertisingDoes advertising in newspapers, Yellow Pages and other forms of old-school media still work? It does if you know the secret to making them produce.
Selecting StationsWhere should your radio and TV ads air?
5 Steps to Starting a Cable Ad CampaignNo need to spend millions to get on the big networks--reach your best customers with these 5 simple steps for launching a cable ad campaign.
Boost Sales With a TV CommercialTake your business to the next level with this advice for navigating the television airwaves.
Target Your Market With Appropriate Ad CopyFollow these four steps to craft copy that's guaranteed to reach your ideal customer.
Radio and TV AdvertisingTurn up the volume on your ad campaign by adding radio and television spots to the mix.
What Return to Expect on Your TV Ad DollarBefore you pour money into airtime, determine how often you need to show your spot to get a return on your investment.
The Keys to Cable Ad SuccessLearn what to say and how often to say it when you advertise on cable TV.
As Seen on TVThe time may be right for direct response TV ads, but are they right for you?
Sell Directly With Direct-ResponseUse an infomercial to sell your product to the late-night masses.
The Power of Shopping NetworksWant to clear out your inventory? Go on a shopping channel.
Timing is Everything...especially when it comes to buying advertising.
Getting Screen TimeFind out how to market your product on television.
When Print Advertising Isn't EnoughExpand your advertising portfolio by including TV ads.
30 Seconds of FameThinking about breaking into television? Here are the steps of producing a TV commercial on a budget.
Show And TellAdvertising on cable television can help you flaunt your products for a whole new audience.
Star QualityStarring in your own commercials could be the road to fame . . . and fortune.