Poll Vaulting Need a tool that will help you get a jump on market research and customer feedback? Look no further than online polls.
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Who doesn't like to be polled? Whether the issue is entertainment or current events, people like to make their voices heard--especially if it takes just a minute to participate. Small wonder more e-tailers are using polls.
"Polls are fast and easy," says Louise Garnett, vice president and lead analyst at Outsell Inc., a firm that specializes in the information services industry. "There is a level of enjoyment for people who take polls and a degree of stickiness for a website." Polls aren't intrusive like pop-up ads or invasive like spam. And inexpensive, easy-to-use tools such as PollDaddy.com and PollMonkey.com let e-tailers create free polls for blogs and websites.
Alyssa Rapp, co-founder and CEO of Bottlenotes Inc., a Palo Alto, California-based customized wine club that features high-quality wines, has used polls on her website since its launch two years ago. Polls appear every week in Bottlenotes' Bottle News e-newsletter and are part of its wine encyclopedia and blog. Rapp uses a polling tool from Vizu.
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