Wonder Women Excitement roared into Florida as women entrepreneurs took over the Miami Beach Convention Center for the second annual Women in Charge conference, hosted by Entrepreneur and OPEN from American Express.
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The festivities began with an inspirational address from Adela Cepeda, a serial entrepreneur and the president of finance advisory firm AC Advisory Inc. Urging attendees to support one another in building their businesses, Cepeda praised women for their great instincts and encouraged them to increase their influence in the business world. "When you feel that what you've accomplished as a businesswoman could help somebody else, it gives meaning to your daily existence," she said.
Following Cepeda's address, the attendees headed off to one of eight different breakout sessions held throughout the day. Entrepreneur Jennifer Kushell taught women how to make networking a way of life; financial expert Rosalind Resnick explained how to get funding; internet marketing expert Catherine Seda taught sessions on low-cost marketing tactics and internet marketing; Marian Van Dyke, a representative from the Rich Dad Education team, revealed how to build wealth; and Entrepreneur's editorial director, Rieva Lesonsky, shared hot business trends for 2008. Attendees even had the chance to pitch their businesses to Entrepreneur editors one-on-one, while MSNBC camera crews from the show Your Business searched for exciting women entrepreneurs to interview.
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