Black Friday Sale! 50% Off All Access

Break Out the Office Cake. It Could Change Your Company. The best leaders understand that work celebrations build trust, engagement and collaboration.

By Judith E. Glaser

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

May kicks off a season of celebrations, with Mother's Day, Graduations, Weddings and Father's Day. These events mark happy milestones where we recognize the people who are important in our lives and show them our appreciation. The season can teach companies a few lessons since our work lives don't have the same built-in reminders to recognize, measure and reward those who make a successful business run. Great leaders know how essential these elements are to creating a fun place to work, and building a drama-free culture of trust and collaboration.

Which means that office birthday cakes serve a purpose long after all the slices are doled out. Celebrations work wonders in the brain and meet people's needs for inclusion, innovation, appreciation and collaboration. By releasing dopamine and other positive neurotransmitters, positive celebrations and intelligent conversations provide ways to socialize and share information while triggering healthy physical and emotional changes in the brain. In fact, the need for celebration is greater than the need for safety. Feeling socially excluded actually activates some of the same neural regions that are activated in response to physical pain and leads disengaged staffers to physically or emotionally check out.

Such social exclusion can create a vicious cycle. Disengaged employees can seem uncooperative or unreasonable. Their managers, in response, can act counter-productively, avoiding these staffers, talking poorly about them, or passing them to HR "to be fixed.' The tension isn't relieved until the staffers are fired or decide on their own to quit. In the meantime, everyone involved resigns themselves to low satisfaction and performance.

These negative behaviors signal one thing: that the social and psychological needs that drive performance are not being met. All people have deep-seated needs for meaning, purpose, connection, and inclusion. These are needs that they want—and expect—to fulfill at work. Managers and staffers need to feel connected to each other and included in the decisions that impact their jobs. They also need to feel appreciated for their hard work and achievements and challenged to take risks.

Celebrating is just another way to build connections, leveraging social and psychological needs to fuel growth and productivity. Make it part of your culture to publicly recognize and thank coworkers for their contributions. Set milestones that bring groups together to work toward goals they can feel good about achieving. Make it easy for colleagues to know each other, either through happy hours or a break room designed for conversation. Celebrate the meeting of a need, and you can expect this need to become increasingly met going forward; fail to celebrate the meeting of a need and expect demoralization.

Judith E. Glaser

CEO, Benchmark Communications

Judith E. Glaser's latest book is best-seller "Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results." She is Chief Executive Officer of Benchmark Communications, Inc. and Chairman of WE Institute. Her clients range from IBM and Bank of America to American Express and Target. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Science & Technology

I've Spent 20 Years Studying Focus. Here's How I Use AI to Multiply My Time and Save 21 Weeks of Work a Year

AI is supposed to save time, but 77% of employees say it often costs more time due to all the editing it requires. Instead of helping, it can become a distraction. But don't worry — there's a better way.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Starting a Business

Why Are So Many Course Creators Struggling if It's 'Such an Easy Business'? Here's the Truth Behind the $800 Billion Industry

Creating an online course is so easy — at least, that's what many "gurus" would like you to believe. There's a lot of potential in the $800 billion industry, but here's why so many course creators are struggling.

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.