Get All Access for $5/mo

Increase Your Visual Content Engagement in 5 Steps (Infographic) An effective piece of visual content tells your story and really pulls the reader in.

By Jonathan Long

Opinions expressed by Entrepreneur contributors are their own.

Visual content is very powerful -- yet many business owners create content and it doesn't perform as expected. You can't publish visual content and expect instant website traffic and social shares to just happen. An effective piece of visual content tells your story and really pulls the reader in. So, what exactly is an effective piece of visual content?

In an effort to explain what steps are required to publish a piece of visual content that engages your target market, my company teamed up with HubSpot to create this infographic.

Related: How to Create Compelling Online Content That Gets Traffic

Here are the five steps to creating effective visual content:

Click to Enlarge

Increase Your Visual Content Engagement in 5 Steps (Infographic)

Related: Excite Audiences by Finding the Visual Angle of Your Brand

Jonathan Long

Founder, Uber Brands

Jonathan Long is the founder of Uber Brands, a brand-development agency focusing on ecommerce.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Starting a Business

He Started a Business That Surpassed $100 Million in Under 3 Years: 'Consistent Revenue Right Out of the Gate'

Ryan Close, founder and CEO of Bartesian, had run a few small businesses on the side — but none of them excited him as much as the idea for a home cocktail machine.

Growing a Business

5 Reasons Why Time-Tracking Can Put Your Business in a Chokehold

More and more businesses are adopting time-tracking software to manage their operations, but is it all it's cracked out to be?

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Looking for a Remote Job? Here Are the Most In-Demand Skills to Have on Your Resume, According to Employers.

Employers are looking for interpersonal skills like teamwork as well as specific coding skills.

Franchise

The Top 10 Coffee Franchises in 2024

From a classic cup of joe to a creamy latte, grab your favorite mug and get ready to brew up success with the best coffee franchises.

Business News

'Do You Sell Cars?': Tesla CEO Elon Musk Trolls Jaguar Rebrand on X

The team running Jaguar's X account was working hard on social media this week.