Black Friday Sale! 50% Off All Access

4 Ways Entrepreneurs Can Become Truly Great Author Lewis Howes opened up about how entrepreneurs can truly thrive.

By Dorie Clark Edited by Dan Bova

Entrepreneur+ Black Friday Sale

Our biggest sale — Get unlimited access to Entrepreneur.com at an unbeatable price. Use code SAVE50 at checkout.*

Claim Offer

*Offer only available to new subscribers

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

Lewis Howes has interviewed hundreds of top professionals for his podcast. In his new book, The School of Greatness: A Real-World Guide to Living Bigger, Loving Deeper, and Leaving a Legacy, he's distilled their insights into a roadmap for entrepreneurs who want to thrive.

During an interview with him, he shared with me four of the key recommendations he's learned from Olympic gold medalists, charitable leaders, bestselling authors and more.

Related: 7 Dark Truths About Entrepreneurship

1. Stay healthy.

Howes, a former pro athlete, says you can't even begin to think about growing your business until your health is under control. "Staying physically in shape helps with mental capacity and allows me to make better decisions," he says. "If I wasn't taking care of my physical health, I'd be slower, I'd need more caffeine, and I'd be more cranky toward employees or teammates. Who cares if our business is thriving if we're 300 pounds overweight or we have a heart attack at 35?"

2. Give back.

Entrepreneurship can be a difficult slog, says Howes. Sometimes you might lose energy or motivation. But if you're driven by a cause you believe in, you'll be able to tap into new sources of energy. "Finding something deeper than making money," such as a nonprofit or a cause you believe in, will "give you a bigger reason why you're working hard." Donating a portion of your proceeds to a worthy cause, or creating a business model centering on social entrepreneurship (such as TOMS) helps build your brand and show customers who you really are, and keeps you motivated when times are tough.

3. Build the right team.

"We can only do so much alone," he says. "You can only reach a certain level of financial results and growth as a solo entrepreneur or a small team. If that's all you want, awesome, but if you want to achieve the next level of results as an entrepreneur, it's important to attract great teammates." What's the secret? Howes says entrepreneurs must learn how to emotionally connect with people and regulate their own mood swings, which can spill out and poison the team dynamic if left unchecked. "When we come from a better place of emotional understanding, we get better results in turn."

Related: 4 Things I Learned After My First Year as an Entrepreneur

4. Hustle the hardest.

Howes has been running his podcast for nearly three years, and viewed it from the start as a "long-term play" which wouldn't generate revenue for at least the first year. The podcast actually did start generating revenue within a few months, but even if it hadn't, he saw it as a powerful way to grow his network and connect with his audience. "You have to look at ways to invest in yourself in the long term."

Says Howes, "A lot of entrepreneurs say they want to make more money or get more traffic or leads or sales, but a lot aren't willing to do the work. You have to hustle in creative ways." But that doesn't mean burning the candle at both ends. "It's not about staying up till 3 a.m. every night and not sleeping." Instead, he reaches for a sports metaphor. "It's about diving for the loose balls in life," he says. When a ball gets loose on the basketball court, even if you're not the best player, you'll often succeed if you're willing to throw yourself into opportunities and go after it. "You have to build those relationships, provide better customer support, and go to those out-of-the-way conferences that could be the key differentiator that could 10x your business. It's extra time, extra energy, and extra money, but it could be the key for your business success."

Related: 4 Essentials for Achieving the Entrepreneurial Dream

Dorie Clark

Speaker, Marketing Strategist, Professor

Dorie Clark is a marketing strategist and speaker who teaches at Duke University’s Fuqua School of Business. She is the author of Reinventing You. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

The Two Richest People in the World Are Fighting on Social Media Again

Jeff Bezos and Elon Musk had a new, contentious exchange on X.

Making a Change

This All-Access Pass to Learning Is Now $20 for Black Friday

Unlock more than 1,000 courses to fit your schedule.

Health & Wellness

How to Improve Your Daily Routine to Strike a Balance Between Rest and Business Success

Here's how entrepreneurs can balance their time and energy to prevent burnout.

Business News

Barbara Corcoran Says This Is the Interest Rate Magic Number That Will Make the Market 'Go Ballistic'

Corcoran said she praying for lower interest rates and people are "tired of waiting."

Money & Finance

Why Donald Trump's Business-First Policies Trump Harris' Consumer-Centric Approach

President Donald Trump's pro-business agenda is packed with policy moves encouraging investment to drive economic growth. The next Congress has a unique opportunity to support entrepreneurship and innovation, improving U.S. competitiveness with the rest of the world.