Help & How-To

Advertising & PR
How do I create the most effective message in a radio ad?
I own a fast food mexican restaurant and am looking to increase lunch, dinner, catering and take sales. I've been advertising on the radio and just want to make sure that I get the right message out there and not wasting money.

Asked by anonymous
Posted: Tuesday, August 21, 2007  |  Found in Advertising & PR


More answers by Al Lautenslager
Answer by Al Lautenslager
Every restaurant should be giving away free appetizers. People will redeem them and buy drinks and other food.

Also, keep track of who visits you and keep in touch with them on a regular basis with direct marketing articles.

Contests work on the radio or invitations to stop by to see something unusual. Naming menu items after local celebrities and politicians work too.
Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm.


Recent Articles & Resources
We've gathered content from some of the best resources on the web. Find tips to help you run a successful business with this collection of videos, articles, expert blogs, and more.
Building and maximizing your network
Use this worksheet to identify the people you want to connect with, where and how to find them and how to make sure you’re spending your valuable

Assessing customer profitability
It’s a standard business adage that it is easier (and less expensive) to sell to a current customer than to acquire a new one. Determining which of

Pitching your business
Whether you are making a sales presentation, seeking financing, networking at an event, or even just chatting with a neighbor, you need to have your

Marketing your business on search engines
To get the results you want from your search engine programs, it helps to learn about how search engines work. Once you’re comfortable with search

Improve your personal networking skills
6 LESSONS Networking is the art of making personal connections. Whether you're an extrovert or an introvert, networking is a powerful way to operate
Have a burning question? Ask now!