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I am beginning a home-cleaning business. Another woman who cleaned in our small town was killed in a car crash four days ago. Is it OK to advertise to her clients? And if so, how long should I wait?
One of her clients is probably the wealthiest person in the county or maybe even the state. I don't want to miss an opportunity to work for her, but I don't not want to be unethical or immoral.

Asked by NancyH
Posted: Thursday, October 23, 2008  |  Found in Advertising & PR

More answers by Kim T. Gordon
Answer by Kim T. Gordon
Let "tasteful" be your watchword as you proceed cautiously to reach out to your deceased competitor's clients. Wait until after the funeral has taken place, to give everyone some time to get over the loss. 

Then, I suggest your ads or direct mail make no mention of the person who has passed and you focus instead on letting the clients know you are available and the benefits of choosing you over any other firms that may solicit their business.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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