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How should I market to high-end consumers?
I am trying to sell high-end, handmade confections for weddings, parties and gifts. A website is currently being created, but what are other methods of advertising to the high-end consumer?

Asked by chayjs
Posted: Sunday, November 23, 2008  |  Found in Sales & Marketing

More answers by Bonnie Price
Answer by Bonnie Price
Since you mentioned "high-end" three times in three sentences, I get the feeling that your handmade confections are expensive and you are trying to establish exclusivity around your product.

Most people who have high-end parties and events do not do the planning themselves. I would suggest finding out who are the top three to five event planners in your area and bringing them a selection of your products as a gift. If you get a positive reaction, use their comments on your website.

I would also suggest you send a selection of your products to the appropriate editors of top bridal magazines and those magazines that feature fancy weddings.
Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur who is passionate about raising the visibility of women aged 55 to 70 as a key marketing demographic.

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