Leasing agents will typically want to see a business plan, but in this economy, you may be better off going directly to the landlord at a great retail location. What is a great retail location? A place with a lot of foot traffic.
Remember, in retail, your rent is part of your marketing. Without good foot traffic, it is very difficult to make retail work, especially when you are competing against bigger retailers in the same or similar categories with huge advertising budgets.
Bottom line? Spend a little extra for foot traffic -- and find a landlord you can negotiate with directly.
Brad Sugars is the founder of ActionCOACH, the world's number one business coaching firm. As a world-renowned entrepreneur, author and Business Coach, he has helped more than a million clients around the world find business and personal success.
Sugars has owned and operated more than two dozen companies including his main company, ActionCOACH, which has nearly 1,000 offices in 26 countries.
