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Are radio ads worth buying if you're on a tight budget?
Are radio ads worth buying if you're on a tight budget?
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Radio is one on one marketing and works when you have a great message including a hook and you run it frequently. If you are on a tight budget my guess is that radio will be too expensive at the frequency you really need. Direct mail is a lot less expensive, can be just as targeted and costs can be controlled all while running at a high enough frequency to yield results. Thanks, Al.
Al Lautenslager
www.market-for-profits.com
Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm.
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