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What color truck should I purchase as a salesman?
I am a young salesman for a roofing franchise. I would like to get a black truck but want to get the color that will give my potential customers the best first impression of me.
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How smart you are to think this through! First, is there a signature color for your logo or company? If so, consider that color. If corporate identity is not an issue, go with your favorite color. If it is a memorable color -- bright red or bright blue, for instance -- you will be remembered for the color of your truck. It will be a part of your personal brand. No matter what color you choose, make sure your truck is always clean and sharp both inside and out. A messy truck sends a bad message about your attention to detail.
Bonnie Price, founder of Silver Vixen Enterprises, is a lifelong entrepreneur who is passionate about raising the visibility of women aged 55 to 70 as a key marketing demographic.
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