Help & How-To

Sales & Marketing
Even if a business doesn't require me to dress a certain way, what should I wear as a sales person?


Asked by JATerry
Posted: Tuesday, October 09, 2007  |  Found in Sales & Marketing


More answers by Pattie Simone
Answer by Pattie Simone
This is a great question! Here's what I advise my clients: People who are in any sales position should develop a unique style and use it to their advantage. Consider how you dress to be your own personal billboard, because in effect, it is! Studies show that people respond more to what you are wearing and your body movements, than to the actual content of your message. So if you want to make a dynamite impression, dress for success.

If you're a woman, wear an outfit that is neatly pressed with a matching handbag and unscuffed shoes. Pump up a monochrome suit with a colorful scarf or with funky jewelry. If you really want to make a statement, wear a bold color like lime or orange. Even if that color is only in your briefcase and shoes, it gives your audience the impression of confidence.

For males, go with a navy suit because this is the color that wreaks confidence. Pump up your image through a thicker-striped dress shirt and a bold tie. Be detail oriented in your choice of briefcase and writing instrument, as they can also be used to make a strong impression. Don't forget to buff your wingtips as well! If you carry through that initial impression with a strong message, an upbeat delivery and a firm handshake, you'll be on your way.

Best of luck!
Pattie
As president of Write-Communications and founder of WomenCentric, Pattie Simone shares her sales and marketing savvy and communications expertise with executives and entrepreneurs across the country.


Recent Articles & Resources
We've gathered content from some of the best resources on the web. Find tips to help you run a successful business with this collection of videos, articles, expert blogs, and more.
Why Time is More Valuable Than Money
By Norm Brodsky I see a lot of people who are starting out on their first venture, and they all have the same obsession: money. They want to know how

Marketing and promotion
Nancy Meyers talks about how leveraging new mediums and taking innovative approaches are often necessary to the successful marketing and promotion of

Building and maximizing your network
Use this worksheet to identify the people you want to connect with, where and how to find them and how to make sure you’re spending your valuable

Assessing customer profitability
It’s a standard business adage that it is easier (and less expensive) to sell to a current customer than to acquire a new one. Determining which of

Pitching your business
Whether you are making a sales presentation, seeking financing, networking at an event, or even just chatting with a neighbor, you need to have your
Have a burning question? Ask now!