|
Where can I look for a CMO specializing in digital marketing and Web 2.0 ?
We are looking for a Chief Marketing Officer to run marketing for an internet media business. The focus must be on digital marketing in a Web 2.0 world. We are having difficulty finding someone who specializes and has experience in digital marketing.
|
|
|
<P>For this type of position, you're likely to find qualified candidates through one of three sources:</P>
<P>1) Many internet publications have job boards where you will be more likely to encounter people who have the skill set that you're looking for in a CMO. For example, InfoWorld has a job board called the IT Exchange Job Board. Check out the job boards of other publications that are geared toward executives.</P>
<P>2) Contact pertinent organizations. For example, CMOs have the CMO Council. Contact the organization's executive director, let them know your needs, send them a job description if needed and see where that takes you.</P>
<P>3) You will also have positive results asking people whose values and work ethic you respect. Send a note to your extended network that you're looking for someone and you'd appreciate referrals to the right person. This does three things: 1) It gives you a reason to reach out to your network (always a good thing), 2) it gives your network a reason to reach out to their network, 3) it makes them look like an inside resource for quality job leads.</P>
<P>Good luck!</P>
Lena West is the CEO and Chief Strategist of xynoMedia Technology , a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.
|
More Questions from Sales & Marketing
 Recent Articles & Resources
Insight from Business Experts
What You Can Learn From Hollywood
Scott Kirsner spent the last three years immersed in the movie industry in order to write a book called Inventing the Movies: Hollywood's Epic Battle Between Innovation and the Status Quo, from Thomas Edison to Steve Jobs. He talked with directors like Francis Ford Coppola and James Cameron, editors, cinematographers, ...
McDonald’s: Local Footprint, Global Reach
Have you ever wondered if you could order a McHuevo in Uruguay?
Yes, you can -- but if you're an American touring Bombay or Delhi, for instance, you might well ask, "Where's the beef?" Due to the religious beliefs of many Indians, there won't be any! Instead, ...
Planning, Prepping, Buckling Down, Taking Action
The American Express OPEN Small Business Monitor recently conducted its semi-annual survey of small business owners. And it seems that small business concerns about the economy hit a 7-year high. The survey is thorough and brings to light details about what's really going on inside the heads of ...
Voices of Small Business: What Owners Are Saying
Open Forum editors are visiting small businesses to ask how they’re handling the economic challenge. Here are the stories of four businesses in New York City, reported by Bill Brazell.
A Salon Focuses on Customer Service
Santa Cruz, founder of Salon Santa Cruz, is proud to have kept her business going on ...
|
|
