Help & How-To

Advertising & PR
Where can I find information on what the value of the advertising space is on my website?


Asked by robepur
Posted: Tuesday, November 20, 2007  |  Found in Advertising & PR


More answers by Lena West
Answer by Lena West
The best way to determine the value of your advertising space is to look at the cost of advertising on other sites similar to yours. Many sites that accept advertising have this information posted in a special advertisers' section of their website or it is available in their media kit. Take a look at your top 3-5 competitors and average out their advertising offerings. Start with what the market will bear and if your website offers a truly unique advertising opportunity, you might be able to increase those numbers to increase your advertising revenue.

Good luck,
Lena
Lena West is the CEO and Chief Strategist of xynoMedia Technology , a New York-based firm that helps high-growth companies leverage the power of social media, blogs, podcasts and online communities.


Recent Articles & Resources
We've gathered content from some of the best resources on the web. Find tips to help you run a successful business with this collection of videos, articles, expert blogs, and more.
Why Time is More Valuable Than Money
By Norm Brodsky I see a lot of people who are starting out on their first venture, and they all have the same obsession: money. They want to know how

Marketing and promotion
Nancy Meyers talks about how leveraging new mediums and taking innovative approaches are often necessary to the successful marketing and promotion of

Building and maximizing your network
Use this worksheet to identify the people you want to connect with, where and how to find them and how to make sure you’re spending your valuable

Assessing customer profitability
It’s a standard business adage that it is easier (and less expensive) to sell to a current customer than to acquire a new one. Determining which of

Pitching your business
Whether you are making a sales presentation, seeking financing, networking at an event, or even just chatting with a neighbor, you need to have your
Have a burning question? Ask now!