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How do I advertise online?
How do I advertise online?
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A good place to begin is Google Adwords. You'll find a link to their very good tutorial on the home page at Google.com. Look just below the blank where we type our search strings and you'll see an often-overlooked link that says "Advertising Programs." Click it. It's the first step in a journey. After you've used Adwords awhile you'll be contacted by brokers selling banner ads, co-registration opportunities and a whole host of other things far more expensive. Good luck to you.
Roy Williams is the founder and president of international ad agency Wizard of Ads. He's also the author of numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.
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