Help & How-To

Sales & Marketing
How can I help my store get more foot traffic nearby?
My store is located in a corner of a busy street and cars just drive by. How do I get more foot traffic by my store?

Asked by carle
Posted: Thursday, December 27, 2007  |  Found in Sales & Marketing


More answers by Paige Arnof-Fenn
If you are in a commercial zone, then organize with the other businesses in the area to cross sell and promote each other as a destination. For example, in my town there is a toy shop next to a stationery store next to a craft boutique across from a restaurant and bar. They include info on each other's businesses in each of their newsletters, e-mails, by the register, etc.

Many cities also have economic development offices through the local government or chambers of commerce that might be helpful. Be creative and resourceful while talking to your customers and neighbors about the ideas you generate. If you test and learn, the traffic will grow.

Good luck,
Paige
Paige Arnof-Fenn is the founder and CEO of Mavens & Moguls, a strategic-marketing consulting firm whose clients include Fortune 500 companies, as well as early-stage and emerging businesses.


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