Help & How-To

Advertising & PR
What's the best way to advertise a non-profit business?
I run a nonprofit business called Acting for Kids. Where would my advertising money be best spent? Signs? T-shirts? Newspapers?

Asked by wink117
Posted: Wednesday, August 22, 2007  |  Found in Advertising & PR


More answers by Roy Williams
Answer by Roy Williams
Advertising is one part message, one part delivery vehicle. Signs, T-shirts, newspapers and billboards are merely delivery vehicles. The key to success, however, is your message. My suggestion is that you open with a provocative question in large letters, such as, "Could Your Kid Become an Actor?" This would be followed by the name of your organization and your phone number or the name of your website. The fact that your organization is non-profit is irrelevant. Your delivery vehicle will be determined by your budget. Put up a billboard if you can. Smaller signs and T-shirts are an option if the budget does not allow for a billboard. Good luck to you.
Roy Williams is the founder and president of international ad agency Wizard of Ads. He's also the author of numerous books on improving advertising efforts, including The Wizard of Ads and Secret Formulas of the Wizard of Ads.


Recent Articles & Resources
We've gathered content from some of the best resources on the web. Find tips to help you run a successful business with this collection of videos, articles, expert blogs, and more.
Why Time is More Valuable Than Money
By Norm Brodsky I see a lot of people who are starting out on their first venture, and they all have the same obsession: money. They want to know how

Marketing and promotion
Nancy Meyers talks about how leveraging new mediums and taking innovative approaches are often necessary to the successful marketing and promotion of

Building and maximizing your network
Use this worksheet to identify the people you want to connect with, where and how to find them and how to make sure you’re spending your valuable

Assessing customer profitability
It’s a standard business adage that it is easier (and less expensive) to sell to a current customer than to acquire a new one. Determining which of

Pitching your business
Whether you are making a sales presentation, seeking financing, networking at an event, or even just chatting with a neighbor, you need to have your
Have a burning question? Ask now!