Help & How-To

Sales & Marketing
How do I market internationally?
I want to sell pins of my VoIP and callback calling card for this. I need customers from all over the world. I am ready to invest more than 7% of the total sales on marketing.

Asked by asif_warid
Posted: Tuesday, August 07, 2007  |  Found in Sales & Marketing


More answers by Al Lautenslager
Answer by Al Lautenslager
This is a very broad question so unfortunately it will be a broad answer.

1. Define your target market, ideal client and put a geographical component in this definition.

2. Develop your message to your target market, higlighting benefits, offers and solutions

3. Figure out the best vehicle and most cost effective vehicle to get that message to the target market.

4. Do it often and frequently

Hope this helps,
Al
www.market-for-profits.com
Al Lautenslager is a marketing and PR consultant, guerrilla marketing coach and direct-mail promotion specialist. He's also the principal of Market for Profits a Chicago-based marketing consulting firm.


Recent Articles & Resources
Insight from Business Experts
Leadership In Troubled Times
I have something of a rant in me - and it has to do with politics. But this isn’t a partisan rant, it’s a rant about leadership in troubled times. Like all of you I’ve been riveted by the unfolding financial crisis - as have my employees, all 86 of them. It’s clear they are [...]

Ten Steps to Successful Online Book Marketing
Marketing your book online is both rewarding and challenging. It’s rewarding because much of what you can do online is either free or low cost. Knowing what to do and in what order is the challenging part. There is a method to marketing your book online that you’ll need to follow if you want to leverage [...]

Some Quick Tips For Small Businesses In This Financial Crisis
The best advice I ever heard was when a wise person said to me the time to evaluate your business cost and cash position is not when times are tough but when times are good. Even so, most people don’t do that. However, there are many things a business can do to weather rocky [...]

Venture Capital: Hurt By The Credit Crisis?
Recently, there has been some discussion about whether the credit crisis is helping or hurting venture capitalists. The argument that it is helping holds that the credit crisis has made returns from venture capital investments more favorable than returns from other types of private equity. The high returns to private equity in the past few years [...]
Have a burning question? Ask now!